Business administration is the systems, design, and processes by which an organization runs day-to-day operations to realize business objectives.
Every organization, regardless of size, has people appointed to make sure the team is working together to achieve business goals.
These people fulfilling the role of business administration in an organization may be directors, managers, human resource heads, market research analysts, executives, or CEOs, to name a few.
Some companies may look for candidates with a business administration degree, to show they are prepared for leadership or a managerial role.
Here are some of the fundamentals of business administration, and the ways in which business administration is applied in a company.
1. People Management
Human resources are the greatest asset of any organization, and managing people is of prime importance. How you lead your personnel and inspire them to work can have a massive impact on productivity. In an enterprise-sized company, there may be a dedicated department for human resources. A 2021 survey by Gartner shows that empathy has a large influence on how employees perceive a work environment. Employees in the 2020s have changed their expectations for the workplace compared to previous generations. Remote work options, flexible schedules, benefits, and increased use of technology in workflows require leadership to have a deep understanding of current processes.
Upper management and leadership are responsible for setting the tone for their workforce. By investing in employees and creating a positive work environment, employees tend to stay for longer tenures and work more efficiently. Company culture is created by the attitudes and policies of leadership and management. The managerial leader who can balance employee needs and business objectives will be a true asset to a company.
Operations management oversees the production process of a product, good, or service. These administrators are responsible for oversight on the design, production, and supply chain of a product. Operations management directors tend to be problem-solvers with a deep understanding of many different skillsets. In addition to improving the production process, operations management spends time in capacity planning, infrastructure, productivity analysis, quality assurance, and lean management.
Making sure that a supply chain process works efficiently under tight production deadlines is what operations managers concentrate upon. Operations is seen as one of the most important departments in a company, as production works to deliver goods to the market.
Diligent management of accounting and finances helps a company run smoothly. Analysis and preparation of financial reports will assist management in making business decisions. Understanding the revenue flow; earnings before interest, taxes, depreciation, and amortization; debts and expenses; and profit margin is essential. Knowing how many resources can be invested into marketing and operations is vital for responsible management.
4. Strategic Planning
One important skill is the ability to take a long-term view of a market and create a comprehensive strategy that will help achieve business goals. Strategic planning takes a “big picture” view of business problems and uses critical thinking to devise a plan for market viability.
Strategic management examines the target audience, market fit, available resources, and long-term projections to make business decisions. By anticipating new competitors and changing consumer demand, a company can make good strategy decision that pay off in the long run.
5. Marketing and Public Relations
Marketing is a critical part of any company selling a product or service. Advertising is one aspect of marketing in the 2020s, as each company seeks to build brand awareness and find product market fit. Marketing directors must identify customer personas, build awareness of a brand, and is responsible for campaigns on various channels like online marketing, social media, print, radio, outdoor advertising, and television.
Ultimately, marketing a product or service is about finding customers that will benefit from buying that product, and selling them on why your product is the best fit.
Some of the things that the marketing department may be responsible for include creating a value proposition, audience segmentation, ad targeting, product differentiation and positioning, brand messaging, multimedia campaigns and omnichannel, and delivering qualified leads to a sales team.
6. Data Analytics and Information Systems
With many different lead generation channels to track, data analytics is more important than ever before. Big Data and anonymized information may be used to get clarity on audience personas, campaign effectiveness, market trends, and emerging market segments. Information systems and data collection and analysis are used to create reports, helping leadership make business decisions based on data.
If any of these career options sound exciting to you, business administration may be a path you choose to pursue.
Learn Business Administration Online at Campus
The Business Administration Degree program at Campus, formerly MTI College, provides students with business training in general administrative skills and business management principles. Students will receive a diverse set of skills, equipping them to enter a successful career in business administration and management.
This class is offered fully online. Students can complete all of the coursework online.
If a career in business administration is something you are interested in, click the link below for more information today!